Trunna is in the heart of Sweden's Dalecarlia district. They wanted a traditional yet unique identity for their conference and hostel business.

I studied classic Dalecarlian painting styles and patterns and drew similar shapes to create this pattern to go with the logotype. Depending on the circumstances the logo can be used with or without the pattern.

Even a colorful and playful dalecarlian pattern can be clean and beautiful.

The pattern can be used in different ways while maintaining a clear connection to the brand identity.